Beyond the crazy driven personality of Bezos who expected everyone to committ as much as he did (and still does) to the company, you also benefit from the analysis and report Brad Stone makes of all the other talents that Bezos surrounded himself with.
This one is written by an investigative journalist (and quite a good one), so it is more detached, more in-depth, taking into account several perspectives rather than one. The last 2 books I reviewed were written by the people involved, which gave them nice cosy feeling "we're inside-as-a-small-mouse-in-a-corner" sort of thing (yes, we French don't use "fly-on-the-wall", I know it's not an actual english sentence, but I like the mouse imagery better). From the first idea of "the everything store" (books were just the first segment, as market research showed them it would be the easiest), to the Kindle and AWS and the amazing diversification 15 years later, it is a passionating account of the growth of one of the major companies of the early millenium. It would be a miscontruction to believe it is a biography of Jeff Bezos sure, it goes into some of his early years (quite quickly), and even some of his family history (which I knew nothing about, and may indeed explain the insane drive that powers him, and frankly didn't really belong there), but it's really the biography of Amazon.
I mentioned in my last post I had just begun The Everything Store : Jeff Bezos and the Age of Amazon, by Brad Stone.
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